Continuing the fashion trend of the 1960s, 1970s men’s fashion featured clothing in geometric designs and bold prints in bright colors. Fashion was bold and overstated at its best. People found a new interest in clothing and started using them as a form of self expression.
This has brought on a mix of eclectic styles that have changed the world of fashion forever. Big hair, big collars, and flared trousers are one way to sum up this eclectic decade. As compared to the previous decades, 1970s men’s fashion is no longer formal and conservative.
In fact, men were given the freedom to wear whatever they felt like wearing. Due to a penchant for expression and creativity, fashion in the 70s covered many genres and styles. There has been a significant change in men’s fashion that was almost unrecognizable from just a decade earlier.
The 1970s is one of the most revisited decades when it comes to fashion. We delve into this iconic era to help you achieve a retro look with our definitive guide to the 70s style. If you are interested in re-creating 1970s men’s fashion for yourself, then we urge you to read on.
In this blog post, we’ll discuss some of the biggest fashion trends of the 70s. This will help you channel the look and get the right style for this era. Together, let’s take a look at what men wore during this decade.
After years of fabric rationing, men became bolder in their fashion choices. Men’s wardrobes became more stylish and colorful. Capturing the more fashion-conscious consumers, designers started making floral printed shirts. Surprisingly, people embraced the idea of wearing floral shirts. Yes, those super feminine numbers became a huge trend in the 70s.
Floral shirts rose in popularity during this decade and were even worn to work. These shirts are long sleeved, wide collared and buttoned down. With people’s fondness with bright colors and bold prints, the floral shirts eventually became acceptable as formal attire for men.
Wide Collar Shirts
Contrary to popular belief, shirts in the 70s were not all patterned. There were many variations to men’s shirts in the 70s, but the wide collared shirt was the most popular among them.
When the people got tired of the hippies fashion, they opted for a sleek, solid-colored shirt, which they can wear in the office, as well as in social gatherings. As the name suggests, the collars are wide. The edges are elongated and then tapered downward to form a “V” shaped pattern.
They are wider than the collars of men’s shirts that are worn today. But as compared to the previous decades, very rarely will you find men wearing tucked in shirts.
Originally, denim was designed as men’s work pants. Those who work in farms and ranches wear them because they’re affordable, comfortable, and functional.
Jeans weren’t accepted in conventional places in the 60s. But young men started wearing them as a symbol of rebellion, as well as to show their solidarity with the working class. Later in the decade, jeans were popularized and glamorized by Marlon Brando and James Dean.
Double denim was the key look of the 1970s. During this time, denim shirts and flared jeans were considered the ultimate casual wear ensemble. They’re easy to wear, versatile, and accessible. Because of this, the denim market completely exploded in the 1970s. Over the years, it progressed to become the most popular casual wear garb in modern society.
Bell Bottom Pants
The 1970s men’s fashion brought forward many looks from the 60s. The flared trousers are one of them. These pants fit normally at the waist and thigh, and then open up under the knee to form a bell; hence, the name. Modern day boot cut jeans can trace their origin from the 1970s fashion.
Even though men wore other styles of trousers during the 70s, flares and bell bottoms dominated during this decade. A big theme for 1970s men’s fashion is “the bigger, the better”. True to its theme, the bell bottom pants became so extreme that the leg openings could reach up to 26 inches.
Later in the decade, the bell bottom gave way to pants with narrower leg openings. Eventually, men’s clothing became tighter and tighter.
Nothing quite says the 70s like a disco dance floor. The world fell head-over-heels in love with disco after the Saturday Night Fever hit the cinemas in 1977. Leisure suits became one of the biggest fashion trends of the decade. John Travolta had everyone reaching for their leisure suits and platform shoes. This would have been heartily laughed at just a few years back.
In the previous decades, men used to wear suits on a day-to-day basis. In the 70s, however, casual and fashionable clothing became the norm. This was a huge departure from the previous decades. Those who were sick of hippie fashion flocked to the dance clubs, where they wore glamorous clothing.
Men would hit the disco donning a leisure suit, a casual suit that consist of a shirt-like light jacket and matching trousers. Often, men wore dress shirts that were tucked in tight, shiny pants. Their shirts were usually unbuttoned to show off some chest hair. Those who don’t have chest hair would complete their look with big medallions or gold necklaces to cover up their bare chest.
In the 70s, grooming and styling were no longer limited to women. There was a wide variety of hairstyles that became popular during this decade – bleached hair, spiked, bouffant, and blow-dried. But the main hairstyle men wore in the 1970s was long and flowing.
Men started growing their hair. Often, their hair was at least shoulder length. Many of them even paired them with mustaches. It seemed to make the look complete in that day and age. The Beatles were one of the biggest influences on men when it comes to fashion. They went all hippie in the 70s, influencing men to grow their hair.
Men wore different types of shoes in the 70s. Cowboy high boots, earth shoes, Birkenstocks, and Oxford shoes rose in popularity during this decade. In spite of the rise in popularity of different styles of shoes, the platform shoes were considered as one of the biggest trends in 1970s men’s fashion. In fact, most men were seen wearing them throughout the decade.